Brand Identity and Guidelines
for Instinct Science
for Instinct Science
Instinct is a company that created point-of-care software to replace paper treatment sheets. It currently runs the world's largest veterinary hospitals, teaching centers, and major universities. The imperative for this brand is that it always presents itself as friendly, warm, and welcoming in an environment that can sometimes be relentlessly stressful. A specific request was made that it feel like it's giving you a hug.
